From Mercedes F1 to Miami Heat, Sports Teams Suspend FTX Sponsorships
A string of organizations competing in various sports are pulling out of sponsorship deals with beleaguered cryptocurrency exchange FTX. The coin trading platform had pledged millions of dollars to building up brand recognition among sports fans before it went bankrupt. FTX Sign Being Dismantled as Miami Heat Seeks New Naming Rights Partner for Its Arena […]
Supply chain thwacking: VeChain’s $100M sponsorship deal with UFC
The multi-year deal will see VeChain’s brand incorporated across multiple UFC marketing assets and reach an estimated 900 million households who watch the events worldwide.This post was originally published on this site