From Mercedes F1 to Miami Heat, Sports Teams Suspend FTX Sponsorships

A string of organizations competing in various sports are pulling out of sponsorship deals with beleaguered cryptocurrency exchange FTX. The coin trading platform had pledged millions of dollars to building up brand recognition among sports fans before it went bankrupt. FTX Sign Being Dismantled as Miami Heat Seeks New Naming Rights Partner for Its Arena […]

Hasbro Starting Lineup Drops NBA Action Figures With NFT Trading Cards

Nostalgia is a seductive feeling, and 90s kids will be happy to see NBA action figures back in action, and better than ever. Yes, the $50 action figures depicting some of the greatest NBA players of our time, like LeBron James, Steph Curry, Anthony Davis, and others, will now come with corresponding NFTs. Starting Lineup […]

NBA Teams Up with Sorare to Bring First-Ever NFT Fantasy Basketball Game

The French blockchain startup Sorare partnered with the NBA and the NBA Players’ Association to launch the first of its kind NFT fantasy basketball game. While digital card fantasy games in sports are nothing new, digital cards powered by NFTs are taking fantasy sports games to a whole new level. Get ready to #OwnYourGame. The […]

Sorare Partners With NBA to Build a Licensed NFT Game

Sorare, a French fantasy game startup, reached an agreement with the National Basketball Association (NBA) to build a non-fungible token (NFT) game under its license, allowing the company to use team names and player likenesses from the league. The company, which had already signed similar agreements with North America’s Major League Baseball (MLB) and some […]

Why Coinbase and the WNBA are investing in the future together

TL;DR: Coinbase is announcing its partnership and investment in the WNBA ecosystem. Today, Coinbase is excited to announce our expanded investment within the Women’s National Basketball Association (WNBA) ecosystem. In addition to the League, our new partners include the Women’s National Basketball Players Association (“WNBPA” — the union which represents all players), two team partners, the New […]

NBA Launches 18,000 Ethereum-Based NFTs for the Playoffs 

The National Basketball Association has officially released its highly anticipated Ethereum-based NFT collection labeled ‘The Association.’ Presale minting starts today through the official Association NFT website. The collection will consist of 18,000 unique NFTs, each representing an NBA player during this year’s playoff series. There will be 75 NFTs for each player from all 16 […]

NBA Launches Initiative Dedicated to Web3, Metaverse, and NFT Collectibles

This week, the National Basketball Association (NBA) announced the launch of its own non-fungible token (NFT) initiative called “NBAxNFT.” According to the professional basketball league, the goal is to showcase “all things intersecting basketball and Web3, including NFTs, gaming, and the metaverse.” Professional Basketball and Web3 Collide Following the popular collection NBA Top Shot and […]