NBA Hall of Famer Shaq Served in FTX Investor Suit

A law firm representing FTX investors has served former NBA star Shaquille O’Neal in a class-action case against celebrities who endorsed the failed crypto exchange. The lawsuit accuses Shaq, along with other public figures and the platform’s founder, of defrauding people who put money into FTX. Shaquille Served Legal Notice in FTX Lawsuit Outside His […]

NFT Fantasy Game Sorare Partners With Premier League for Multi-Year Licensing Deal

Sorare, a Paris-based NFT (non-fungible token) fantasy game startup, has closed a deal with the Premier League, the first soccer division in the U.K., to make teams and players of the league part of its roster. According to reports, the multi-year agreement involves payments of tens of millions of pounds per year to the league. […]

NBA Extends Partnership With Meta to Bring Basketball Games to the Metaverse

The NBA has extended its current partnership with Meta to broadcast its games to the metaverse. The company announced that 52 games of the league will be available to be enjoyed using VR (virtual reality) tech, using Xtadium, a co-viewing platform. Five of these games will be presented in a more immersive way for Horizon […]

From Mercedes F1 to Miami Heat, Sports Teams Suspend FTX Sponsorships

A string of organizations competing in various sports are pulling out of sponsorship deals with beleaguered cryptocurrency exchange FTX. The coin trading platform had pledged millions of dollars to building up brand recognition among sports fans before it went bankrupt. FTX Sign Being Dismantled as Miami Heat Seeks New Naming Rights Partner for Its Arena […]