Especially in this market that’s driven so much by hype.
Look at all the top performers in the history of this market, you’ll find coins like SHIB and DOGE with huge pumps and recent coins like ELON with a 100x at a market cap of only 700 million.
These are all coins that don’t really have much technology but have mastered the art of marketing and hype making.
And on the other side there are coins that spend so much time and resources trying to create advanced technology that they completely forget about marketing and hype and eventually fail after launching.
In this market, hype is just as important as tech. Maybe in the future this might change but for now that’s just how it is.